A Dynamic Transatlantic Alliance: The NAACP California Hawaii State Conference and Roots Java Unite to Reclaim Legacy and Purpose.

From Rwanda's rich, sun-kissed hills to coffee cups across America, a bold and historic collaboration is reshaping what it means to empower communities across continents.

The NAACP California Hawaii State Conference, part of America's oldest and largest civil rights organization, is proud to partner with Roots Java, a 100% African American-owned company. This collaboration is not just about beans—it's about building bridges across the Atlantic, nurturing essential connections, and fighting for social resilience and justice with every pour.

Roots Java brings to the U.S. some of the most coveted coffee beans in the world, lovingly cultivated by farmers in Rwanda. Those beans carry a legacy of land, culture, and resilience.

With every cup, we honor the labor of African hands while advancing the NAACP California Hawaii Conference's mission to fight for equity, freedom, and opportunity.